Title: ATSC 3.0 Adoption and Evolution Abstract: Madeleine Noland will provide an update on international adoption of ATSC 3.0 and describe how ATSC is developing the standard so that it can serve broadcasters in a fast-changing media landscape.
Bio: Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 15-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.
Noland began her career in the television industry in 2004 with Backchannelmedia Inc., an interactive television technology developer. It was during her work there that she first became involved in ATSC projects. In 2012, she moved on to product and project management roles at Telvue Corp. before joining LG Electronics CTO’s office in 2013. Noland represented LG in a variety of industry organizations for over six years.
She received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award recognizing her leadership related to the development of ATSC 3.0 Next Gen TV.
Credited on three U.S. patents for television technology, Noland is a member of the Society of Motion Picture and Television Engineers, the Society of Cable Telecommunications Engineers, and the Institute of Electrical and Electronics Engineers – Broadcast Technology Society. Noland graduated cum laude from the University of Massachusetts. She enjoys travel, and she plays keyboards in a band called “Brave Pursuit.”

Title: New DVB solutions for a time of transition
Abstract:The DVB suite of specifications continues to grow and evolve to address the diverse market needs of its many territories. The overarching objective remains to provide solutions that will allow the industry to adapt to future market challenges and capitalize on new technologies and opportunities offered by broadband and mobile networks, including, of course, 5G. By offering DVB-I as a powerful aggregation tool, complemented by a range of other specifications – DVB-DASH for streaming, DVB-MABR for multicast, DVB-TA for targeted advertising and DVB-NIP for native IP broadcasting – DVB has embraced those new broadband networks that, combined with the power of broadcast, can offer an ideal media delivery paradigm for all players.
Bio:As Head of Technology for the DVB Project, Emily leads on the organization's technical and standardization activities, represents DVB around the world at conferences and tradeshows, and supports its modules and working groups. She has more than 20 years' experience in digital media technology, both in traditional broadcasting and in broadband-based delivery. 

Title: Can We Support High Quality Rich Media Content when Delivered in Current Network Environment?
Abstract: Increasing amount of rich media content is being exchanged over existing networks. This includes mostly professional and user generated clips, video from streamed and downloaded services and media pre-recorded or generated on the fly. However, there is also a growing share of rich media content with different degrees of interactivity, which includes multi-sensorial media, omnidirectional video and mixed reality content. This content is consumed at home, at work, in public places by a heterogeneous user population, while static or on the move. Many devices contribute to both generation and use of this content. However, the real challenge is the distribution of this rich media content over the current highly heterogeneous network environment. This talk discusses major challenges related to the transmission of rich media content and presents some solutions to support high quality delivery of such content.
Bio: Prof. Gabriel-Miro Muntean is a Professor with the School of Electronic Engineering, Dublin City University (DCU), Ireland, where he obtained his Ph.D. degree in 2003 for research on quality-oriented adaptive multimedia streaming over wired networks. He was awarded the B.Eng. and M.Sc. degrees in Software Engineering from the Computer Science Department, Politehnica University of Timisoara, Romania in 1996 and 1997 respectively. Prof. Muntean is co-director of the DCU Performance Engineering Laboratory and Investigator with Insight and Lero National Research Centres. His research interests include quality-oriented and performance-related issues of adaptive multimedia delivery, performance of wired and wireless communications, energy-aware networking and personalized technology-enhanced learning. Prof. Muntean has published over 450 papers in prestigious international journals and conferences, has authored 4 books and 25 book chapters and has edited 7 other books, which have attracted over 8000 citations. Prof. Muntean has supervised successfully 25 PhD students and 15 postdoctoral researchers. He is an Associate Editor of the IEEE Transactions on Broadcasting, Multimedia Communications Area Editor of IEEE Communications Surveys and Tutorials and reviewer for other important international journals, conferences, and funding agencies. He was the coordinator of the EU Horizon 2020 project NEWTON and leads the DCU team in the EU Horizon 2020 project TRACTION. He is a senior member of IEEE, and IEEE Broadcast Technology Society.

Title: From Mobile Multimedia Broadcasting to the Tactile Internet.
Abstract: This talk reviews the convergence of mobile communications and multimedia broadcasting, examines the evolution until the present status and gives some insights into the possible future.
The starting point are Multimedia Broadcast / Multicast Services (MBMS) that were first standardised by the Third Generation Partnership Project (3GPP) for release 6, Universal Terrestrial Radio Access Network (UTRAN) and evolved to eMBMS in 3GPP release 14, Long Term Evolution (LTE).
The talk will continue presenting the main new features of 5G networks that are producing a substantial leap in the technology, enabling virtual and augmented reality (XR) services. With the example of AMATISTA, a project that is offering immersive music therapy based on virtual reality in a nursing home, the current status of the technology will be presented
The future ahead includes new ways of interaction, adding the haptic dimension, and this will require new capabilities being offered from the mobile networks that need to be enabled in the evolution to 6G.
Bio: Ana García Armada is currently a Professor at Universidad Carlos III de Madrid, Spain, where she is leading the Communications Research Group. She has been a visiting scholar at Stanford University, Bell Labs and University of Southampton. Her research has resulted in more than 200 publications in international journals and conferences, as well as five patents. She is an Editor of IEEE Transactions on Communications, Area Editor of IEEE Open Journal of the Communications Society, Editor of the ITU Journal on Future and Evolving Technologies, and is a regular member of the technical program committees of the most relevant international conferences in his field. She has been part of the organizing committee of the IEEE Globecom 2019 and 2021 (General Chair), IEEE Vehicular Technology Conference Spring 2018, 2019 and Fall 2018, IEEE 5G Summit 2017, among others. She is the Vice-chair of the IEEE ComSoc Signal Processing and Computing for Communications Committee. She has been Secretary and Chair of the IEEE ComSoc Women in Communications Engineering Standing Committee. From January 2022 she is the Vice President of Member and Global Activities of IEEE ComSoc. She has held various management positions at Universidad Carlos III de Madrid, including: Deputy Director of the Telecommunications Engineering degree, Deputy Vice Chancellor for International Relations and Director of the Department of Signal Theory and Communications. She has received the Award of Excellence from the Social Council and the Award for Best Teaching Practices from Universidad Carlos III de Madrid, as well as the third place Bell Labs Prize 2014, the Outstanding Service Award 2019 from the SPCE committee of the IEEE Communications Society and the Outstanding Service Award 2020 from the Women in Communications Engineering (WICE) standing committee.

Title: Orchestration of next-generation XR media services
Abstract: XR (eXtended Reality) technology has the potential to replicate, replace and enrich real-world experiences or even to build alternative virtual worlds. The convergence of the digital and real worlds enabled by XR is already impacting industry and society and has the potential to radically transform the lives of citizens. However, it is not yet possible to create high-quality experiences with current technology, being necessary to progress beyond state of the art in a better capture, transmit and render realistic multi-sensory representations of objects, people or environment using visuals, audio, haptics, and other senses (taste, smell). Ideally, all these media elements composing an XR experience will be represented with the highest fidelity possible. However, this will be possible only on a few occasions, when all participants have access to all devices required, the network has enough capacity, and there are plenty of computing resources. Most of the time, real-world scenarios will impose very different conditions, accommodating the experience to the available resources by, for instance, lowering the fidelity of some of the elements or even removing them totally or partially (e.g. presenting visually other sensory modalities due to lack of sensors or actuators). Therefore, it is fundamental to provide orchestration mechanisms, so the right techniques are used timely and efficiently to produce a satisfying experience under the given circumstances. This keynote will review the role of the orchestration in media services and translate those challenges to the future media scenarios: collaborative multi-user and multi-sensory XR experiences. It will analyse the adaptation and responsiveness challenges of XR applications, while exploring the role of 5G - and beyond - technologies in the orchestration.
Bio: Mikel Zorrilla holds a Telecommunications Engineering degree from the School of Engineering at Mondragon Unibertsitatea (2001-2007), an advanced degree in Computer Science (UPV-EHU University of the Basque Country, 2011-2012) and a PhD entitled “Interoperable Technologies for Multi-device Media Services” (UPV-EHU University of the Basque Country, 2016).
Dr. Zorrilla is the director of the Digital Media & Communications department at Vicomtech and has led and participated in several national and international research and innovation projects. Currently, he is the Coordinator of the H2020 TRACTION project, where opera co-creation is explored as a path for social and cultural inclusion. Mikel also participates in a collaborative project for multi-user interaction within an Augmented Reality environment (H2020 ARETE). He has been the technical and scientific manager of FP7 MediaScape, developing technologies for the creation and adaptation of multi-device media services, and he has participated in the HBB4ALL European project, addressing accessible media services for Connected TVs.
Previously, Mikel has held positions as a researcher in Ikerlan S. Coop. (2002-2006) and in Vicomtech since 2007. His main research work is focused on interactive media technologies, media standards, video workflow management and 5G technologies.
Dr. Zorrilla has been an associate professor at Deusto University in the field of multimedia technologies (2014) and he is an associate professor at UOC (Universitat Oberta de Catalunya) in the Multimedia field since 2018.

Title: 5G Media Production : More than replacing some modems
Abstract: The internet and 5G as part of such global ecosystem of new technologies is becoming more and more accessible to media applications that span beyond user-centric scenarios. The professional media production industry has now an opportunity to shape, engage and exploit a full set of new features to improve their workflows. But where do we stand when most of the current uses around 5G for production consist of replacing a legacy modem by a 5G modem? Is this what 5G is meant for? This keynote will cover new features and architectures covering the opportunities to exploit the real potential of 5G.
Bio: Dr. Jordi J. Gimenez is Head of Technology at the 5G Media Action Group (5G-MAG), a cross-industry association building solution for the creation, distribution and consumption of media in the all-IP future, with a focus on the 5G ecosystem. During his career he has been involved in several standardization activities wit hin DVB, ATSC and 3GPP, in particular in the domain of next-generation media distribution. He has participated in EU-funded projects and participated in the coordination of trials and technology demonstrators. He is author of several patents, international scientific papers and book chapters. He received an IBC Award in 2016 for research in Wideband Broadcasting, together with Teracom and Panasonic. Prior to 5G-MAG, he was a researcher at the iTEAM Research Institute of the Universitat Politècnica de Valencia, Spain, where he received a PhD in Telecommunication in 2015. From 2018 to 2020 he was Project Manager at the Institut für Rundfunktechnik (IRT), Germany.

Abstract: Broadcast television is widespread and holds a popular position in media delivery. Today, as an example, the UK average viewing time of broadcast TV content is about 3 hours per day. This number is similar to broadcast TV media consumption in other European markets. Nevertheless, there are constant challenges, with voices predicting the death of broadcast TV. Indeed the viewing habits of different generations are different, and the 16-34 years age group spends more time on online content, especially Subscription Video on Demand (SVOD) and YouTube; with 2 hours per day viewing times of online content, the same time as they spend on broadcast content. Despite the challenges, broadcast TV defends its popularity and position, by providing easy access to entertainment, information and educational content; broadcast TV plays a major role in society.
This presentation will cover the current state, the challenges and the opportunities of broadcast TV.
Bio: Samina Husain brings 25+ years of industry experience in various technology domains: from standards development, satellite systems, software products, telecom infrastructure, broadcast solutions and consumer electronics. Her industry roles vary from customer operations, product management to project management in North and South America, and Europe. She received her Bachelor of Electrical Engineering in 1987 from Concordia University, Montreal and her executive M.B.A in “Management of Technology” in 2008 from University of Lausanne (EPFL), Switzerland. She is an IEEE senior member; Broadcast Technology Society, Secretary; IEEE Future Directions Conference Ad hoc co-Chair; IEEE Women in Engineering committee member, and sits on the IEEE European Public Policy committee.